THE CLMA LAUNCHES #CANADAISLIVEMUSIC, NATIONAL AWARENESS CAMPAIGN
In an effort to meaningfully aid in the support of a robust Canadian response to the trade crisis, the CLMA has launched a public awareness campaign, #CanadaIsLiveMusic.
In the face of uncertainty, rapid change, and new opportunities, live music offers a powerful tool to inspire solidarity and national pride—alongside its undeniable economic, social, and cultural impacts.
Intended to emphasize the power and potential of live music activity generated by our nation's live music companies and organizations, #CanadaIsLiveMusic is a clear and simple sentiment meant to amplify the deep connection between live music, Canada, and its fans—both domestic and international. It underscores our unique ability to create significant economic impact, while bringing people and communities together through music made by our incredible artists.
Live music is dynamic, scalable, resilient, and a year-round local resource.
Key Sector Statistics:
Live music contributes almost $11B to Canada’s GDP
Live music + tourism = more than 100,000 jobs
Over 19M visitors consumed live music in 2023
$5.84B in labour income
Tax revenue for all government, $3.73B
Learn more about its impact here and help amplify its economic power and potential.
We are well-equipped and committed to helping navigate these challenging times—and beyond. To help you spread the word, the CLMA has created a digital toolkit filled with ready-to-use resources.
Use the toolkit and hashtag, and let’s get live music working for Canada—because #CanadaIsLiveMusic.