FACTOR, MUSICACTION ANNOUNCE NEW PILOT PROMOTER PROGRAM FOR LIVE SECTOR
October 10, 2024 - Today FACTOR and MUSICACTION announced the Promoter Program, a pilot program to invest further in the Canadian live sector.
This new program designed for Live Music Promoters will support the concert promotion activities that bring audiences to Canadian Artist shows and is a recognition of the essential nature of concert promoters in the development of Canadian artists’ careers.
“This much-needed, long-overdue program will help to fill a major gap by responding directly to a need the CLMA has been highlighting for years,” said Erin Benjamin, President & CEO of the Canadian Live Music Association. “Investing in the breadth of Canada’s live music ecosystem is essential—for Canadian artists and the live music workers and businesses who support touring infrastructure in this country, from coast to coast to coast. We celebrate the launch of this historic program as a great step in the right direction for artists and for Canada’s incredible live music community. This is the power of our united voice .”
The aim of the Promoter Program is to share the risk of investment and is intended to aid growth of Canadian live music companies who present concerts by diverse Canadian artists.
The investments will enable these Canadian companies to take on the additional risk of presenting concerts on stages across Canada and promoting them effectively to help build audiences for Canadian artists.
“Our objective at FACTOR is to continue to foster an environment where a diversity of Canadian music artists can connect with audiences everywhere while simultaneously enhancing the competitiveness of our growing Canadian music economy,” said Meg Symsyk President & CEO of FACTOR. “We are thrilled to expand our investment programs to include Canadian music companies promoting live events from such amazing Canadian talent from coast to coast to coast.”
The Promoter Program will give added consideration to applications from Canadian music companies that present concerts by new Canadian artists, Indigenous artists, and Canadian artists from priority groups: 2SLGBTQIA+ community, women, racialized persons, persons with a disability, and new members of Official Language Minority Communities. The deadline for the program is October 31st, 2024. The guidelines and application can be found here. Interested applicants should head to factor.ca for more information, and/or email live@factor.ca.