2021 Live Music Industry Recovery Plan

Live music was the largest single driver of the music industry. In the fall of 2019, global revenues were projected to reach $29 billion US dollars by 2023. Today, the story is a very different one. In Canada, this vibrant industry contributed upwards of $3b to Canada’s GDP and supported 72,000 jobs – the lifeblood for many of our artists… for whom touring and live performance was their primary source of revenue. Live music workers, companies and organizations will be among the last to recover, with still no end in sight.