GUIDEBOOK

A CORPORATE GUIDE TO LEVERAGING LIVE MUSIC IN A DIGITAL WORLD.

 

Live music has an indescribable impact on all of our lives.

For some it’s a burning passion, and others an emotional escape. Regardless of your relationship, this industry provides value that cannot be sought elsewhere.

The global pandemic has caused significant declines in revenue, venue foreclosures, career stagnation, a lack of traditional entertainment, and an unignorable gap in culture. The industry is now being forced to evolve, identifying new ways to support artists while maintaining meaningful connections with fans.

Explore a variety of ways that your company, brand and/or team can utilize Canadian musicians to support the industry while building unforgettable experiences in this new age of entertainment.

 

LIVE MUSIC PLAYS AN IMPORTANT ROLE FOR MANY CANADIANS:

  • It’s proven to increase happiness while decreasing stress & depression.

  • It’s a social outlet connecting common interests & creating community.

  • It’s an escape from the day-to-day through a unique collection of experiences & emotions.

Companies are capitalizing by leveraging live music like never before: engage Canadian musicians to build valuable, scalable, exclusive events for your employees and corporate clientele.

Opportunties at a glance

Artists experienced 2x the number of brand deals in 2020 compared to 2019. Over 33% of Canadian musicians have been a part of a fundraiser or awareness campaign during that time.
Achieving brand objectives and connecting with music fans across the country.
Maximizing impact on charitable initiatives and delivering on a broader purpose-driven mandate.
Utilizing artists to educate, entertain & inspire exclusive audiences.

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