Launched by the CLMA in February 2021, #ForTheLoveOfLIVE raises awareness of the devastation that COVID-19 has caused the live music industry.
The campaign has resulted in many wins, including historic live music support in the 2021 Federal budget. Follow us on socials, share your own photos, and tag us with #ForTheLoveOfLIVE.
#ForTheLoveOfLIVE Advocacy Action
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![CEBA and RRRF Relief for Live Music Businesses]()
CEBA and RRRF Relief for Live Music Businesses
On January 14, 2022 the Canadian Live Music Association (CLMA) sent a letter to Ministers Freeland and Ng on behalf of the live music industry, recommending the increase of both the Canada Emergency Business Account (CEBA) and the Regional Relief and Recovery Fund (RRRF) maximum loan forgiveness amount.
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![Bill C-2 has passed.]()
Urgent Request To Support Bill C-2
On December 16, 2021, Bill C-2 was passed, which included the extension of critical subsidies needed for the survival of the live music industry.
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![Save Canadian Jobs.]()
Coalition of Hardest Hit Businesses - Let's Keep the Momentum Going!
According to a June survey of the Coalition of the Hardest Hit Businesses, nearly 60% of respondents say that they will be unable to stay in business without continued access to federal support programs. In light of the upcoming federal election, now is the time to make our needs heard.
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![Impact of Capacity Restrictions on BC Live Venues]()
Impact of Capacity Restrictions BC Live Music Venues
On November 4, 2021, the CLMA sent a letter to Dr. Bonnie Henry advocating for regulatory fairness and the lifting of the "no standing" regulation for live music venues.
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![Getting vaccinated can bring us all back together. Faster.]()
Faster Together
#FasterTogether is a campaign to encourage uptake of COVID-19 vaccinations and get our sector back to work, faster. Let us band together to remind all Canadians that full vaccination means a quicker road to live concerts, festivals, travel, gatherings, and hugs.
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![Jagermeister / For the Love of Live]()
Jagermeister Relief Fund
On June 10, 2021, Jägermeister Canada in partnership with the Canadian Live Music Association (CLMA) announced the successful recipients of the Jägermeister x #ForTheLoveOfLIVE relief fund supporting live music venues across the country.
We know how much live music means to you. Join us and add your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!
Why #ForTheLoveOfLIVE
Before March 2020, the Canadian live music industry provided 72,000 jobs and contributed approximately $3 billion to the national GDP. Since March 2020, the industry has reported:
Read our ARCHIVED Advocacy Letters
Campaign Partners
Join our growing list of #ForTheLoveOfLIVE partners by emailing us your logo!
