Launched by the CLMA in February 2021, #ForTheLoveOfLIVE raises awareness of the devastation that COVID-19 has caused the live music industry.

The campaign has resulted in many wins, including historic live music support in the 2021 Federal budget. Follow us on socials, share your own photos, and tag us with #ForTheLoveOfLIVE.

#ForTheLoveOfLIVE Advocacy Action

We know how much live music means to you. Join us and add your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!

Why #ForTheLoveOfLIVE

Before March 2020, the Canadian live music industry provided 72,000 jobs and contributed approximately $3 billion to the national GDP. Since March 2020, the industry has reported:

 Here are other ways to help:

Follow us on socials, share our digital assets found HERE, or share your own photos and tag us with #ForTheLoveOfLIVE


 Campaign Partners

Join our growing list of #ForTheLoveOfLIVE partners by emailing us your logo!