the study telling the
story of canada’s live
music industry

The Canadian Live Music Association (CLMA), in collaboration with consulting firm Nordicity, is currently conducting the first-ever Economic Impact Assessment of the live music industry in Canada.

The research will quantify the direct, indirect, and induced economic impacts of the live music sector, including the tourism and fiscal impact of the industry at the national level. Data will also estimate the social and music industry-related impacts at the national level.

Demonstrating the impact of our sector will help to shift the narrative and ensure positive, progressive growth on behalf of the industry.

As a first step, the CLMA and Nordicity, are launching a survey directed at, and intended to be completed by, all those who work in the Canadian live music industry. The survey will serve as the tool for the sector to engage, provide their input, and help make history.

“Live music industry” means any industry association, business, organization or individual involved in any aspect of concert production, promotion and/or execution (e.g. artists, venues, festivals, agents, promoters, publicists, managers, suppliers, technicians, and staff).

Together, let’s harness the power of data to enact positive change and secure the ongoing growth and prosperity of Canada’s cultural landscape. Play your part in making history, and take the survey today!

Survey Close Date: Thursday, June 6th, 2024. 

This work will provide a clear, evidence-based assessment of the economic & social impact of live music in Canada, presenting a collective picture of the importance of live music to communities throughout the country.

  • Direct, indirect, and induced economic impact;

  • Tourism impact;

  • Federal fiscal impact;

  • Sector demographics: employees, salary conditions, audiences, and live performers;

  • For-profit vs. non-profit comparisons;

  • Market comparisons;

  • Social and community impact: city branding, cultural development, artistic growth, etc.

measuring our successes

  • Advancing government, corporate, and public awareness of the scope and importance of Canada’s live music industry;

  • Enabling companies and organizations to make data-driven decisions;

  • Illustrating trends or shifts affecting the industry;

  • Assessing industry challenges;

  • Showcasing areas of opportunity;

  • Contributing to a global picture of live music.

identifying our opportunities

project’s timeline



Kick-off
✓ Completed


Phase 1: Defining
the Scope
✓ Completed


Phase 2: Data Gathering
In Progress


Phase 3: Data
Analysis
Pending


Phase 4-5: Editing
& Launch
Pending

This project is supported by Canada Council for the Arts, Ontario Creates, and Creative BC and the Province of British Columbia.

We extend our thanks to all of our industry sponsors for making this project possible.
Special thanks to our top tier sponsors: Live Nation, Ticketmaster, City of Mississauga, Music Canada, City of Brampton, evenko, Maple Leaf Sports & Entertainment, and Stageline.