Additional Emergency Relief is Needed

Until we can operate safely again, government support is critical to ensuring that we don’t lose a generation of live music, hundreds of venues, and thousands of live music professionals from coast to coast to coast. We are currently asking for the following government support:

  1. Urgently implement a “Phase 3” of $25m sector-specific funding: protect all venues, concert promoters, festivals, production/sound + lights/supply companies, others whose core business is live music (talent agencies, management companies, and others) and self-employed people working in live music.
    • Build on Phase 2 so that initial investment isn’t lost
    • Save live music infrastructure so artists can tour and perform in the future
    • Enable the sector to support meaningful rebuild and recovery
  2. An extension and enhancement of the Canada Emergency Wage Subsidy (CEWS) at 75% targeting hard-hit industries until the end of 2021; and
  3. An extension and enhancement of the Canada Emergency Rent Subsidy (CERS) for hard-hit businesses, including deeper support for medium-sized businesses, until the end of 2021.

To learn more, please read the Live Music Recovery Plan.

Visit The Coalition of Hardest Hit Businesses. 




#ForTheLoveOfLIVE is an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada’s live music industry – the artists, festivals, venues, promoters, clubs, concert halls, arenas, talent agencies, unions and many others working in the supply chain that connect Canadians with extraordinary live music experiences.

We know how much live music means to you and we encourage you to join us and add your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!

Here are other ways to help:

Follow us on socials, share our digital assets found HERE, or share your own photos and tag us with #ForTheLoveOfLIVE

Download one of our digital toolkits to help spread the word!
I am an Artist
I am an Industry Member

Engage directly with your local MP using our letter feature above.

Become a #ForTheLoveOfLIVE partner by emailing us your logo.


Why #ForTheLoveOfLIVE

It is now fully understood that live music will be among the last to recover, and that “when” remains unknown. Venues have closed their doors and many will never reopen. This is a significant loss to the cultural fabric of our nation that cannot be reversed without action today. We want to ensure live music remains at the forefront of recovery conversations.

Before March 2020, the Canadian live music industry provided 72,000 jobs and contributed approximately $3 billion to the national GDP. Since March 2020, the industry has reported:

As venues close, every single day jobs are lost… continuing to stay viable as a business is becoming impossible. I’m starting to realize we might never be back… that live music may never recover.” CLMA member, November 2020

Contact Us

General inquiries:

Press inquiries:
Philip Vanden Brande


Campaign Partners

Join our growing list of #ForTheLoveOfLIVE partners by emailing us your logo!