Join us in #ForTheLoveOfLIVE

Launched by the Canadian Live Music Association in February 2021, #ForTheLoveOfLIVE is an awareness campaign focused to shine a spotlight on the damage COVID-19 shutdowns have caused Canada’s live music industry – the artists, festivals, venues, promoters, clubs, concert halls, arenas, talent agencies, production people and many others working in the supply chain that connect Canadians with extraordinary live music experiences. Hugely impactful, the campaign has seen engagement from all corners of the country, from all parts of our industry, from fans and beyond, with a reach of over 37.2 million.

The momentum of the campaign has resulted in many WINS, including:

  • Historic support within the 2021 Federal budget for Live Music and Festivals, announcing $70M to the Canada Music Fund, with $50M earmarked specifically for live music and live music venues.   
  • Over 185,000 #ForTheLoveOfLIVE social interactions.
  • Over 30,000 letters of support were sent to Members of Parliament on behalf of the Live Music Industry, one of the hardest-hit sectors during the pandemic.

 #FortheLoveofLIVE will continue to be our rally call for as long as is necessary, helping the CLMA and its community ensure that Canada’s vital live music industry will be here, able to play a meaningful role in this country’s economic, social and cultural rebuild.  Learn how you can help and #makesomenoise #FortheLoveofLIVE.

Make Some Noise!

We know how much live music means to you and we encourage you to join us and add your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!

Here are other ways to help:

Follow us on socials, share our digital assets found HERE, or share your own photos and tag us with #ForTheLoveOfLIVE

Download one of our digital toolkits to help spread the word!
I am an Artist
I am an Industry Member

Become a #ForTheLoveOfLIVE partner by emailing us your logo.


Why #ForTheLoveOfLIVE

It is now fully understood that live music will be among the last to recover, and that “when” remains unknown. Venues have closed their doors and many will never reopen. This is a significant loss to the cultural fabric of our nation that cannot be reversed without action today. We want to ensure live music remains at the forefront of recovery conversations.

Before March 2020, the Canadian live music industry provided 72,000 jobs and contributed approximately $3 billion to the national GDP. Since March 2020, the industry has reported:

As venues close, every single day jobs are lost… continuing to stay viable as a business is becoming impossible. I’m starting to realize we might never be back… that live music may never recover.” CLMA member, November 2020


Contact Us

General inquiries:

Press inquiries:
Philip Vanden Brande


Campaign Partners

Join our growing list of #ForTheLoveOfLIVE partners by emailing us your logo!