Amplify BC gives boost to B.C. music industry

For Immediate Release: March 22, 2018

On Thursday, March 22 the Province of British Columbia and Ministry of Tourism, Arts and Culture announced that Amplify BC, the province’s new music fund will provide $7.5 million to support the growth of BC’s Music Industry.

“This is thrilling news”, said Music Canada Live Executive Director, Erin Benjamin “and so timely for the broader industry and artists. As we ready to release our ‘Here, The Beat: the Economic Impact of Live Music in BC‘ (supported by the BC Music Fund) report this coming spring, which will demonstrate the value and impact of BC’s incredible live music community, we know that this meaningful support will ensure the momentum being built in the province can continue. The government’s commitment to the sector is exemplary.”

“This exciting announcement shows that our government is committed to the industry,” said Nick Blasko, of Amelia Artists Inc. and Atomique Productions Ltd. and Music Canada Live board member. “This honours all of the work that has been and continues to be done to ensure B.C.’s music industry is competitive at a national and international level.  It is truly news to celebrate and what better time to do so than at The Juno Awards in Vancouver?”

Congratulations and thank you to Minister of Tourism, Arts and Culture Lisa Beare for acknowledging the BC music industry through this investment.

To read the release from the Ministry please click here.

More about Here, The Beat: the Economic Impact of Live Music in BC
In October 2017, with the support of the BC Music Fund and in partnership with Creative BC, Music Canada Live commissioned a BC-wide study to draw attention to the many benefits of an investment in live music in this region.  Preliminary findings show a robust, vibrant live music scene:

  • Of the over 400 annual music festivals in BC, more than 75% expect their audience to grow in the next two years.
  • Approximately two thirds of companies have at least woman owner, over one third have an owner who is a visible minority and approximately one quarter have at least one owner who is Indigenous.
  • More than half of live music companies expect to hire more people in 2018, nearly all of who will be from BC.
  • Almost 80% of live music companies expect revenue growth in 2018.

Watch for the full report coming soon!

For more information about the BC Music Fund please contact Brenda Grunau at

To view Live Music program eligibility criteria and requirements please click here.

Media Inquiries:
Kate Kristiansen